Urban mobility is a central theme in debates about life in cities throughout Brazil. Approved in the Rouanet Federal Culture Incentive Law the Bike Arte Ciclo Voador project unites training between sectors such as cultural production income generation and urban mobility to culminate in the Ciclo Voador Festival? an open-air event that promotes the various forms and benefits of cycling in cultural and artistic activities.

Each day-long festival aims to reach an audience of up to five thousand people and most of the attractions and activities must be produced by the local community. To this end in the weeks leading up to the event Aromeiazero in addition to going out into the field to identify the regions potential in relation to culture and cycling will conduct training workshops for people with topics related to mechanics and cycle tourism urban art and cultural production. The entire production will be shown at the festival with the entire community involved.

The training sessions and festivals are sponsored by ALD Automotive and Shimano in addition to individual donors.

Promoting Bicycle Culture

Promoting this type of festival is nothing new for Aromeiazero a São Paulo NGO with the mission of promoting bicycles as an instrument of social and economic transformation. Since 2012 it has held editions in the neighborhoods of Grajaú Heliópolis São Miguel Paulista Pinheiros Vila Madalena and Luz in São Paulo. In addition to other actions and projects in capitals such as Rio Salvador and Porto Alegre.